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Why a Little Controversy Is Not a Bad Thing

Controversy is generally something we avoid. It stirs up emotions, gets people talking and generally causes trouble – unless you’re a blogger. Then, controversy can actually help you drive blog traffic, comments, links and profits. Here’s why… Controversy creates...

Does My Business Need A Blog?

If you’re building a business you may wonder if your business needs a blog. The short answer is of course – no. Your business doesn’t really *need* anything. However, a blog is a good idea if you want to:  Connect with your readers  Optimize your website ...

How to Build A Loyal Blog Following

There’s a saying in marketing that it costs more to get a new customer than to keep the ones you have. The same may be true for bloggers. It pays to create a loyal following! Here are four tactics to help you achieve it. #1 Be consistent – People generally like...

Why WordPress Is a Great Blogging Option

If you are finding it difficult to decide which platform to use for your business blog, you need to take a serious look at WordPress. It’s very easy to customize and it’s user-friendly to boot. What WordPress Has to Offer Easy to install – WordPress...