There’s a saying in marketing that it costs more to get a new customer than to keep the ones you have. The same may be true for bloggers. It pays to create a loyal following! Here are four tactics to help you achieve it.
#1 Be consistent – People generally like to know what to expect, particularly when it comes to frequency of blog posts. If you commit to posting every day, then find a way to make it happen. People create habits around their blog reading and if you’re not there for a couple days with a new post, you could lose readers – they get out of the habit of reading your posts.
#2 Stay Focused – Your blog is presumably about a niche topic, it’s important to stay on topic. It’s easy to want to expand your ideas, particularly when you’re running out of ideas to write on. Stay on topic and you’ll keep your readers coming back.
#3 Acknowledge comments and facilitate a discussion – One of the most rewarding aspects of owning a blog is when you’re able to create a meaningful discussion with your readers. This discussion starts with intriguing posts, comments you acknowledge with a thank you and a question. This gets the ball rolling.
#4 Keep it interesting – Eye catching blog post titles pull them in and interesting content will keep them reading. Be funny, be provocative, be controversial, be valuable … just make sure you do it well.
Building a loyal blog following is the key to generating profits and creating a name for yourself in your industry.
To learn more about how to capture the attention of your audience and to keep them hooked, contact Premium Web Design and Hosting today.
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To your success!
Glennette Goodbread, Owner
Premium Web Design and Hosting
This post is part of the 30 Day Blogger Challenge and the Ultimate Blog Challenge.
