Tips for Responsive Design

Responsive Web Design

5 Tips for Implementing Responsive Design in Your Business

Responsive design is surely the buzzword for web design these days, and for good reason. The proliferation of mobile devices gives added importance to making sure your pages render well on any device. There’s a lot to consider here, and if you’re not actually designing it yourself, you do need to have at least a basic understanding in order to explain your needs to your web developer.

NOTE: Google has modified their algorithm to factor in whether or not a site is mobile friendly!

Let’s look at 5 tips you’ll want to address when implementing responsive design.

5 Essential tips for Responsive Design

Make a plan – This may seem like a no-brainer but you’d be amazed at how many times specific plans are not made, leading to far more cost and time wasted than need be. You have to be able to communicate your needs to the developer clearly, and doing so will require some work on your part.

Visual content – Images and videos need to be carefully considered when deploying them in your responsive design. First, having too many causes your pages to load slowly which leads to bounces, lost visitors and revenue. Not what we want, right? Be sure you size everything consistently and properly for small devices, and test them out once done for distortion and load times.

Write content for mobile – One of the last things people want to do with a small screen is pinch and scroll through a mountain of text. Your mobile content should be more to the point, perhaps bulleted. If you have a large # of mobile users, you may want to consider breaking really long pages up into a series.

Don’t forget your calls to action – One important item that often gets overlooked is the relative size and visibility of your calls to action on a smaller screen. Too small, they miss it. Too large and it becomes pushy. Test this and make sure you would find it appropriate as a user.

Aim for a clean design – Having massive, endlessly scrolling mobile pages that take ages to load while all your favorite photos load is a recipe for site bounce (and yes your bounce rate affects your rankings). Mobile users expect your pages to load quickly and be wonderful. Don’t disappoint!

READY TO GO RESPONSIVE BUT DON’T KNOW WHERE TO BEGIN?

NO WORRIES! We are here to help! Call today to schedule a no cost consultation. Mention code RESP2017 and get 25% off.

Glennette Goodbread, Owner
Premium Web Design and Hosting

Enhance your Local SEO 7 Great Tips

By Google’s own admission, they make between 500-600 changes to the algorithm annually, so being aware of all of them and how they affect your site can be a full time job. If you’re frustrated attempting to keep up with all the changes that transpire within the Google Local search space, you’re not the only one!

In the spirit of keeping things simple here, we’ve distilled our list of best Local SEO practices to a mere 7. Implement these as soon as you can for best results!

7 Easy To Implement Local SEO Best Practices

Continue to build links to your website – These days it’s not really the amount of links you have but the quality, and the best way to garner authoritative incoming links is to produce awesome content people are more than willing to share and link to.

GEO-target your content – Google is now on a quest to deliver local results over global whenever possible. You can help this happen by using geographic terms in your content and meta data.

Keep getting citations – No I’m not telling you to keep getting speeding tickets. I’m talking about all those local listings you can get from sites like Yelp, CitySearch, InsiderPages, etc. These still matter, but just like with links, it’s more about quality and accuracy than it is about the number. Strive for the best you can find.

Solicit customer reviews – This is the highest form of social proof available, and studies are showing that the overwhelming majority (90%) consult product reviews before purchasing. Ask your existing customers; they’ll usually be happy to comply.

Use Google My Business – Google’s local business suite suite is an amazing tool that you need to be fully invested in. There are so many ways this helps your business, but one of the main ones is the ability to easily manage google reviews. I’m sure I don’t have to tell you that reviews affect your rankings. Starting to wonder if holding your head right affects your rankings? I understand.

Create and optimize local images – Use unique local images and make sure they are geo-tagged appropriately. This reinforces that your business is in the local area.

Take advantage of social sharing – Make sure you have social media icons present on all your pages and content to provide your audience with the opportunity to share your content far and wide!

READY TO DOMINATE THE LOCAL SEARCH RESULTS BUT NEED PROFESSIONAL HELP?

Call today to schedule a no cost consultation. Mention code LOCAL2017 and get 25% off.

Digital Marketing: How To Improve Your ROI – Step 1

Small businesses in particular have a unique set of needs when it comes to digital marketing, and understanding these specialized needs can help you ensure that you are utilizing the best marketing practices. Today we will discuss the first of five steps to improve your digital marketing ROI.

Digital Marketing

Digital marketing, in this context, is the use of online platforms to market your business to your local area and the rest of the world. This includes your website, local search, SEO, and social media. Small businesses in particular have a unique set of needs when it comes to digital marketing, and understanding these specialized needs can help you ensure that you are utilizing the best marketing practices. In the coming weeks, we are going to look at five key ways that small businesses can improve their digital marketing ROI, especially if they are in the Home and Auto Services fields.

It can be difficult to come up with a successful strategy for connecting with potential customers in your local marketplace. Characteristics such as size, location, and type of business all play a role in your online presence, so the strategy needed can vary greatly from one business to the next. At Premium Web Development, our goal is to hone in on exactly what is needed for your small business to succeed in today’s ever changing digital marketing landscape.

Every year, the research firm Thrive Analytics conducts a Local Pulse survey that is designed to measure the attitude of small businesses regarding different types of marketing options and provide insights into economic activities, marketing budgets and relationships with marketing firms. We’re going to focus on the 2015 Local Marketing Outlook that Thrive Analytics compiled for Home and Auto Emergency Related Service Businesses, in hopes that we can give some insight into digital marketing opportunities for similar small businesses.

The first thing we need to do is establish some common characteristics that Home and Auto Related services share, including businesses that provide:

  • Decorator
  • Property Management
  • Disaster Recovery
  • Plumber
  • HVAC
  • House Cleaning
  • Roofer
  • Electrician
  • Tree Services
  • Gardening Services
  • Handyman
  • Autobody Repair
  • Mechanic

The following is a list of important characteristics that small businesses in these categories share:

  • These services are time sensitive, such as urgent problems or repairs that require immediate solutions.
  • These are very small businesses. Over 80% have no more than 9 employees, and nearly 65% have no more than 4 employees.
  • 52% of these businesses have only one location, and 75% have no more than 3 locations.
  • The average transaction revenue for roofers is $4,600.
  • The ideal customer for these businesses is older and has a stable income.
  • These businesses have an average marketing budget of $8,000 a year.
  • 4% of these businesses will increase their marketing budgets in the coming year, and budgets for the remaining 65.6% will stay the same.

Now that we have identified who we’re really looking at, let’s dive into the first of five key ways that these types of businesses can improve their digital marketing ROI.

  1. Dominate Digital Search

The Local Pulse survey by Thrive Analytics found that both digital and traditional media are powerful marketing tools for Home and Auto Services. The digital categories among those studied rank as follows:

  • Company Websites 35%
  • Social Media 19%
  • SEO & SEM (combined) 27%
  • Online Yellow Pages 15%

These numbers alone show that digital marketing is essential for any small business to have a successful marketing strategy, and this is made even more obvious by the finding that digital marketing areas are expected to grow even more over the coming years. Thrive Analytics estimates that Email Marketing will grow at a 34% rate, Websites at 32%, SEO at 29%, and the category containing Social Media at 28%.

A company’s website is widely considered to be the most effective method of digital marketing, but its success relies greatly on the use of other methods to lead potential customers to your website. Social Media, Local Search, and Google My Business all work to ensure that traffic finds its way to the right place.

Your first step to maximizing your digital marketing ROI is to get in touch with an expert who can help you decide which digital marketing channels are right for your business. Get your strategy and website in place and then start dominating your local market through local search, SEO, and social media.

NEXT WEEK: Find out how to leverage the power of social media for digital marketing.

Want to take action on today’s tip? Contact Premium Web and let her know you are interested in improving your digital marketing.

Glennette Goodbread, Owner
Premium Web Development LLC

Albany Mall: Bunny Photos and Train Rides

The Albany Mall here in Albany Ga has something exciting for you to do coming up in March. The Easter Bunny will be at the mall on March 5, 2016 promptly at 10 a.m. but don’t worry, he’ll be there through the 26th. Visit with the Easter Bunny, get your photo taken and even ride the train while you are there.

Albany Mall in Albany Ga - Easter 2016

5 Ways to Extend Your Reach and Grow Your Business

If you want to do business on the internet, there are two things you absolutely must grasp and do to grow your audience. One is to produce great content. There’s simply no way to do business without producing awesome content that your audience wants to see. The other is to reach as many people as you possibly can with that content.

Sadly, not everyone gets it. They just aren’t clear on how to ensure that their content reaches as many people in their target market as possible. People are all about instant gratification these days so you will need to go above and beyond if you really want to have your content go viral and reach more of your target market.

Check out this article if you want to fully grasp how to accomplish this: 10 Steps To Better Content Distrubution.

And here are 5 Tips for Promoting your Content

Use your email list – When you have new content, send an email to your list and let them know. Ask your subscribers to share on their social media channels and forward this email to friends, family, coworkers … those they know who might be interested in the topic.

Share on Social Media Yourself – Sharing your content on social media channels that you control is absolutely critical. It’s one of the absolute fastest ways to get eyeballs on your content. You may indeed by surprised at how many visits you get just from sharing on your social media assets.

Place Ads on Social Media – Many don’t realize how easy and effective advertising on social media channels can be! It is usually pretty low-cost even though it’s highly targeted. Definitely try Facebook and Twitter. Retargeting has been a true game changer so look into that as well. Oh and don’tforget the mobile ad platforms as large amounts of traffic can be purchased for pennies!

Consider Content Amplification Services – If you want to try something truly different, check out a content amplification service like Outbrain or Taboola. They charge you based on clicks to your content and ads for YOUR content will show up on major media outlets like CNN, ESPN, Fox News, ABC News and many more. This option is especially good if you have strong content that will convert.

Place on Promotional Sites – Look for other sites out there that get a lot of attention and place your links on those sites. Examples would be Inbound.org, Snip.ly, Scoop.it, Slideshare, BlogEngage, Triberr and AllTop. All of these are terrific places to place links to your content, and many of these are free as well!

If you need help with any of these techniques, give us a call today at 229-888-0931.

Glennette Goodbread, Owner
Premium Web Design and Hosting

How to Market Effectively on a Small Budget

When you face needing to market your business with a scant or non-existent marketing budget, you are pushed to come up with creative yet effective ways to make things happen.

Fortunately we live in an age where you can find more outlets and opportunities available than ever before, so what is needed is a little grit and determination.

So to help with this we’ve come up with a few ways you can get the ball rolling marketing with limited or no investment, other than your time and effort.

Have a Look at These 5 Tips for Marketing with a Small Budget

Use Social Media – Social media has become more than a mere fad; it’s where your customers and prospects hang out. Admit it, you’ve likely checked in on at least one social network today correct? If not you’re in the minority. These platforms, such as Facebook, LinkedIn, Twitter, YouTube, Google+ and Pinterest are useful in a great number of ways, from customer service, to outreach, sharing, prospecting, running ads and more. Don’t neglect this!

Build an Email List – If you haven’t yet started building an email list for your business, there’s no time to waste! Get a free email solution like Mailchimp until you have a least 2000 people on your lists, and by then you should be making enough to upgrade to our recommended solution, LeadOutcome. Use your list to communicate news and views about your business and industry, and build up your authority.

Build a Killer Blog – This is a great low-cost way to advertise and promote your business, and you can do it nearly for free. A blog can be great for engaging with and adding new customers and prospects, and helping to build and sustain your online authority. Be active there, and post various kinds of content to keep it fresh and interesting.

Use Visual Content – We all love to watch and gaze at visual content, and your visitors are no different than you. The fact is, employing visual content makes it far more likely that you’ll keep visitors around longer, keep them more engaged, and generally give a better user experience.

Dip your Toes into Paid Ads – Don’t be scared off of paid advertising just because you have a small budget. There are many platforms that permit you to run ads to highly targeted people for mere pennies. Facebook and Twitter ads can be had for low costs, and your monthly budget can be set low when starting out. Mobile ad platforms are even less expensive. Check this out today!

Look for inclusive packages – Don’t assume that you can’t afford a website to market your business. Look for monthly packages that allow you to have a website without a huge up-front expense. Premium Web, for example, has a package called “Website + Local Search Profits” that requires only a six month commitment and includes your website, web hosting, local search directories, minor website maintenance, and even some search engine optimization for one low monthly fee.

Glennette Goodbread, Owner
Premium Web Design and Hosting

How To Optimize Landing Pages

Regardless of whether the goal of your landing pages is to sell a product, or just collect an opt-in email address, the need for landing page optimization cannot be overstressed. However this component of the sales process has become the forgotten stepchild of marketing. Marketers go to extremes to make sure their site and blogs are optimized to the hilt, but will they pay the same attention to their money making pages?

The answer is if they’re smart, they will.

There are some particular best practices you’ll need to make sure you follow in order to get the best results you can. Let’s check out 5 of these, and see if you can’t improve the performance of your landing pages!

5 Tips for optimizing your landing pages

Employ Responsive Design for your pages – Make the effort to ensure that your pages are mobile ready, and render well on all devices and formats. Having a responsive site is essential in today’s mobile-first environment, as more than half of all search now emanates from a mobile platform of some sort.

Killer headline – You have about 5 seconds to truly hook your visitor, which means your headline better be doing its job and getting them curious or interested enough to read on. That’s the only purpose. Even so, please don’t resort to “clickbait” headlines in order to accomplish this: you’ll have to endure much venom if you do.

Clear Call to Action – Make it abundantly clear what you want the reader to do. Tell them, in no uncertain terms, why and what they need to do next to get the benefits you’ve so eloquently laid out for them. This is a major testing item.

Use social proof – People are given to following the crowd, so if you have testimonials, reviews or product endorsements by all means find a way to get some of these in front of your audience. Your conversions will improve if you do.

Test everything – Many people don’t test simply because they believe they don’t have the time. Would you rather have fewer sales? This is the alternative to testing. A simple A/B test on the important parts of your landing page can do wonders for your conversion rates!

If you need professional help with optimizing your landing pages, schedule an appointment today!

Glennette Goodbread, Owner
Premium Web Design and Hosting

How To Scale Your Content

One of the scarier problems a lot of small businesses and independent marketers face is the fact that content marketing is an essential element of a modern online business.

That is, unless, they are a one-man gang, tasked with doing all the other aspects of an online business. Then the task becomes quite daunting indeed. These individuals look with unbridled envy at companies with specialized staff producing innovative, original content in its many forms, and wonder how they can find the time to make this happen for their own business.

Now that we’ve got the proper dread worked up, let me assure you there is a way to scale your content without going crazy. It’s going to require a bit of organization and planning, but let’s dive right in and show you what you need to do.

5 Killer tips for scaling content without a staff!

Content Marketing Calendar – The first step is to get extremely organized, and by this we mean creating a content marketing calendar. This is where you plan out your new content at least 6 months in advance, to coordinate with your other marketing initiatives simultaneously.

Don’t forget to curate content – This tactic helps you in a couple of great ways: you can quickly publish valuable content for your readers, (remembering to attribute and inject your own views while doing so) and increases your own authority in Google’s eyes.

Outsource – You really don’t have to do it all by yourself. You can outsource the development of content, especially if it’s something you are not familiar with but would like to use. (Infographics, anyone?) This of course will be an added expense, but it will be well worth it.

Repurpose your content – Your amazing blog post might also make a fine video, slideshow, infographic or podcast. Don’t limit yourself here, and you’ll find lots of new readers, visitors and links coming your way!

Promote your content – A big part of making your content marketing plan work is promoting the content itself. Simply creating it is only half the battle. Create a system whereby you promote each piece via social media and other avenues immediately upon publication, and with paid traffic when appropriate.

Tackling the task of scaling your content by yourself can indeed be intimidating, but it can be done with a little planning and strategy.

If you need professional help with your content management strategy, schedule an appointment today!

Glennette Goodbread, Owner
Premium Web Design and Hosting

How to Create a Content Marketing Calendar

Content marketing is certainly the buzzword lately, and more than that, it’s an incredibly effective way to gain search rankings, brand your company, energize social media and much, much more. With the vast array of content publishing options available today, one thing is abundantly clear: to be awesome at this you’re definitely going to need a content marketing calendar.

Precisely as a result of ease with which you can publish content in various forms all over the Web in the blink of an eye, having an organized plan of attack and strategy is more valuable than ever before. Let’s examine some of the hallmarks of an effective content marketing calendar, and how you can implement one.

How many and who’s going to do it?

You might be tempted to think that with so many different forms of content you could be marketing with, each of them should have their own content marketing calendar, but you’d be wrong. Fight the urge to let each department run it on their own, and insist on a consolidated plan that incorporates all aspects of your content marketing. Put specific people in charge of managing the content marketing calendar, and set up a system that alerts you when tasks are falling through the cracks, as they inevitably will.

The reasons for this are many. Primarily though, you want to be able to execute an overall strategy, and to have it segmented across multiple calendars is amazingly counter-productive, as some departments drop the ball while others thrive, accountability and promotion will be the casualties here.

What form should the content marketing calendar take?

Often the simplest solution is best, and for those just starting out, or even for the more experienced, a simple spreadsheet is usually sufficient for the task. Obviously you will want to customize it for your company’s particulars, but this is easily done. Plus, there are many that have gone before you in this endeavor, and a Google Image search will give you plenty of examples to check out.

Software like Basecamp, Teamwork and others provide useful platforms for running projects, and can help you keep track of complicated campaigns easily. There is a cost and learning curve involved with this, however.

In most cases a simple solution is best, and we would encourage this to start. Switching to more complex systems can always happen down the road if need be.

If you need professional help with your content marketing calendar, schedule an appointment today!

Glennette Goodbread, Owner
Premium Web Design and Hosting

How to Get More Clicks

So you’ve created great content, and now you’re ready for the payoff, getting the reader or viewer to click on a link that takes them to your offer, whether that’s a product, opt-in or some other spot in your marketing funnel. The trick though is crafting links people are compelled to click on. Easier said than done!

It becomes our job to understand what makes them click. If you thought your job was over when you hyperlinked the words “Click Here”, you’re probably going to be disappointed! You need to do a little bit more work to earn a click. Everyone is pressed for time, and if you aren’t pushing the right buttons, so to speak, neither will they!

So to help make your pages a veritable clicking paradise, let’s look at 5 ways to optimize your links for clicks.

5 Tips for getting the clicks!

Get informative with your click text – You have the opportunity to make your links both informative and enticing. Don’t waste this! “Click here” conveys very little in the way of information about what you’re offering or they’re getting. Studies show that link text like “Download your Free PDF Now!” perform far better.

Make every link serve a purpose – Don’t link to any other page without a clear purpose. This means to either an offer, resource or other content that will benefit your audience (and you!) This is especially true for landing pages, where you hopefully have a singular purpose for any links on the page.

Know color psychology as it applies to links – Certain colors stimulate certain responses. In regards to web links, there are colors you’ll both want to use and others to avoid. For instance, blue is a major trust color. (Any wonder why most links are blue?)

Don’t get cute – Trying to hoodwink your audience by promising something in your link that’s really not true will get you a venomous response, and almost no results. Don’t use “clickbait” type of link text at all costs.

Use strategic placement – Understand that the placement of your links is very important. Typically on a landing page you’ll want one link “above the fold” on the page, and include others every scroll or two. After all, the objective is to get the click, right!

If you need professional help with your hyperlinking strategy, schedule an appointment today!

Glennette Goodbread, Owner
Premium Web Design and Hosting

5 Awesome Ways to Put Your Tax Refund to WORK

Getting together all of the paperwork and filing the taxes for Premium Web Development, LLC is my least favorite part of the year. I hate gathering together all of my income and expenses, adding them up, and then filling out and submitting all of the paperwork to the IRS. It’s time consuming, tedious, and downright annoying … which is why I usually end up requesting an extension. 🙂

But as much as I hate tax season, there is one thing to love about it: The Refund! I wanted to share some tips with you in case you are one of the lucky ones.

After all, who doesn’t love going on a shopping spree? When you have extra, un-budgeted cash to work with, the possibilities are endless – especially this year, when the average tax refund is over $3,000 according to the IRS. It can be tempting to go out and buy something fun, but what if you could use your tax refund to revitalize your business instead?

Every business owner has a shopping list of things they would really like for their business, but have had to push to a back burner until they can afford the investment. Your 2015 tax refund is the perfect cash injection you need to be able to spring those purchases! But where should you start?

Out of all of the bright and shiny objects on your to do list, which ones will give you the best R.O.I.?

Here is a list of 5 awesome ways that you can put your extra cash to work for your business, whether it’s from your tax refund, a credit card, or another resource like a Kabbage small business loan.  

Upgrade Your POS

If you own a brick and mortar business location, an upgrade to your POS hardware or software is probably long overdue. Consider getting your register upgraded to accept mobile payments, or maybe buying some scanners and inventory software to make your physical inventory counting faster and easier.

Staff Development & Coaching

Sales training for your employees brings a greater ROI than you may think. Your employees are the heart of your company, and the better they are educated on how to serve your customers, the more successful your company will be.

Revitalize Your Website

I’m going to assume that you already have a website, but is it doing its job? Your website should be collecting visitor information and converting visitors to customers for you all on its own. Spend some of that extra cash hiring a web designer to help you ensure your site is generating leads.

Local Search/SEO Rankings

No matter how well your website is doing its job, it won’t make any difference if no one ever sees it. After you’ve hired a web designer to ensure your site will convert traffic once they are there, invest in having someone maximize your presence in the local search listings.

Social Media

If you are already active in Social Media, you may have realized that proper Social Media Management is a full time job. It’s also a very important part of your advertising plan if you want to maximize your success. Use that extra cash flow to hire a professional Social Media Manager to handle all of your social pages.

These tips will hopefully get you thinking about some smart ways you can invest your tax return to grow your business. Have fun, and consider trying some things that you may not have considered doing for your business before. And hey, there’s no reason to limit yourself to you tax refund. You can still beg your rich uncle, have a garage sale, or grab some working capital from Kabbage to extend that return a bit farther, and cross off a few more items on your business shopping list.

How to Compromise Between Great Title Tags and Awesome Headlines

There is often a tug of war going on in the battle between optimizing your SEO title tags and the need to craft a killer headline that gets massive numbers of clicks. This is a genuine concern, and often the answer lies in what your main purpose is for the page in the first place.

It’s important to know that you need both title tags and headlines, right? While you would like it to rank well in search, you still need the headline to entice as many clicks as possible. Each is important, but is there a way to feed Google and still attract the hungry hordes?

Let’s look at each, and find out if there’s way to satisfy the needs of both sufficiently.

What makes a good SEO title tag?

With a title tag limited to around 64 characters, you are space-challenged right from the get-go. This is the amount of characters that will appear in the search results, so you need to make it count.

Remember, you want your primary page keyword in there, as close to the beginning as possible, and these days need to focus your wording on satisfying search intent.

If there is room, you can add additional keywords or LSI phrase, or modify the phrase in hope of ranking for related terms, for example “best blue widget for sale today”. There are around 5 possible keyword phrases in there, in addition to the main term. You get the idea. But your intent ought to be to make it make sense.

What constitutes a good page headline?

Conversely, your page headline needs to entice the reader to read on, to yearn for more information. A lot of great headlines will invoke curiosity, promise solutions, and inject emotions.

Satisfying the needs of the reader is your primary goal here, and if you can do that in a short, pithy way so much the better.

“How to write a novel in 30 days and stay married.” This is a title you might click through to read. It makes a promise, delivers urgency and hints at humor.

Finding the sweet spot

Often you’ll be confronted with a choice, and you’ll have to choose which is more important, the SEO or maximum clicks. The intersection where both come together is often quite small, and often the goal of the page comes into play, such as how you’re going to be using it. Is it a landing page destined to get mostly paid traffic, or a foundation website page that needs to rank well? Therein often lies the choice.

If you need professional help with your seo titles and headlines (search rankings strategy), schedule an appointment today!

Glennette Goodbread, Owner
Premium Web Design and Hosting

How to Develop Traffic Sources for Your Website

Often the chief complaint heard among people attempting to run a business online is that they simply don’t have enough traffic.

While this is no doubt true, the methodology they use to try and remedy this situation is entirely faulty. The truth is, there are literally hundreds of ways to generate traffic to your pages, some quite easy. However whether or not this traffic does you any good is another question entirely.

This seldom turns out well. What you get, if anything, is a bunch of visitors who stay a couple of seconds each, seldom engaging or doing anything else beneficial on your site. This is primarily because you have neglected to figure out exactly what type of traffic best includes your audience, and how to effectively get it. What’s really needed here is a plan that takes into account who your chosen audience is, and where they typically hang out. Then you can start to craft a strategy. Let’s look at what you need to do to make it happen.

Questions to ask about your traffic campaign

Before you go spending money or time, get great answers to these questions.

  • Understand your audience – This is key to knowing how to advertise effectively, paid or not. Are they male or female? Young or old? Rich or poor? Develop a detailed customer avatar that you know inside and out before you spend one thin dime!
  • Discover where they hang out – Your audience congregates somewhere; it’s up to you to find out where. That might be on a social site, forums, or popular website. Get this intelligence and act on it!
  • Tools you can use to help – Probably the best tool to use at this time is Facebook’s Audience insights. You need an ad account to use this, but it’s free. There is so much available demographic information here it’s downright scary. Another tool is Alexa.

Okay, now what?

Only after gathering this critical intelligence can you begin to make decisions about which traffic sources may be right for your particular audience. This might end up being a video marketing campaign on YouTube, paid ads from the likes of Google Adwords for Facebook Ads, or a content marketing initiative aimed at getting pages ranked on the search engines.

Whichever method it ends up being, the point is to make sure you have targeted your audience as best you can BEFORE you begin to market. It’s all about obtaining the best return on your investment you can!

If you need professional help getting targeted traffic to your website, schedule an appointment today!

Learn How to Craft a Marketing Plan for a Small Business

Oftentimes when we are starting out with a new business venture it’s all too easy to be lured into a Ready, Fire, Aim mindset, leaving the planning for later if at all. It’s our hope to talk you into restraining that enthusiasm just a bit while you take time to craft a marketing plan that will provide a roadmap for your small business, before you begin allocating a lot of cash or effort to it.

Crafting this marketing plan is not hard, or particularly time-consuming, but it does require some thought. Let’s look at 5 tips for creating a marketing plan for your small business.

5 Tips for a Killer Small Business Marketing Plan

Have a goal

Not simply one overarching goal, which is important, but a series of smaller, milestone type goals which make it easier to reach your eventual destination.

Define who your audience is

Taking a snapshot of who your ideal customer is, and what they like, dislike, where they hang out and more is a crucial step in making an intelligent marketing plan. Knowing this information beforehand saves much time and money.

How you intend to market

There are innumerable ways to get your message out, but knowing the best and right way for your particular business can give you a clear focus and save resources. Whichever method you choose, whether it’s paid ads or organic search marketing, it needs to be the right one for you!

Know what else you need

There will very likely be pieces in the puzzle that are critical to the plan that need to be in pace as well. This can sometimes be a marketing funnel, landing pages or an email marketing sequence.

Set a timeline

Giving your campaign a timeline for implementation and completion is important to a successful marketing plan. It will also help keep all members of the team on task and striving towards the goal.

If you need professional help crafting your marketing plan, schedule an appointment today!

Glennette Goodbread, Owner

Yext Power Listings Features

We are a Certified Yext Partner. Watch this video then contact us so we can help you get your PowerListings today!

If you need professional help with your local search rankings i.e. local search directory listings, citations, review etc., schedule an appointment today!

Local Search Stats Reveal All

If your company website is not mobile-ready, more than likely, you’ve been missing out on potential customers. When mobile users try to access websites that are not mobile responsive, it’s a truly frustrating experience.

Most of these searchers move on to your competitors’ websites and never return to yours. So as you can guess, these are lost leads.

But now, there’s another crucial reason to mobilize your website; Google is making some changes that will negatively impact any website that is not mobile-ready.

What is changing?

Mobile-friendliness has been a factor in Google search for several years now; but no one knows exactly to what degree. However, Google has announced that mobile-friendliness will now be heavily weighed as a ranking signal.

On February 26, 2015, Google wrote this statement on their Webmaster Tools blog: “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

A Google mobile algorithm update will start on April 21, 2015 and will roll-out over a period of a few days to one week – influencing the organic results for web searches performed on mobile devices.

The search industry has labeled this update as “Google Mice” and “Mobilegeddon.”

Why the change?

More than 60% of all Google searches are now performed on mobile devices. So Google’s overall goal with this update is to provide a faster, smoother experience for mobile searchers.

When mobile users try to access websites that are not mobile-ready, it’s pretty much a waste of time. In order to match mobile users with the most beneficial websites based on their searches, this algorithm update will ensure that mobile-friendly websites get the most search engine attention.

What does this mean for your business?

Basically, if your site is not mobile-ready, it will suffer lower rankings on Google when users search for your type of products and services on their mobile devices.

On the flip side, if your website is mobile-friendly, you may experience an increase in rankings; especially in cases where most of your competitors haven’t optimized their websites for mobile.

What should you do?

1. Make sure your website is mobile-ready. This may sound like a no-brainer, but just because your website looks fine on a desktop or laptop does not mean that it is the same for mobile devices.

Google has provided a free “Mobile Friendliness” tool where you can test your website for mobile.

Here’s the link:

https://www.google.com/webmasters/tools/mobile-friendly/

You can tell within a few minutes whether or not your site meets the basic standards for mobile optimization.

2. If your website is not mobile-ready, it’s time to change that. Whether you go with a complete mobile-responsive website re-design or a stand-alone mobile website, take measures as soon as possible to ensure your business is not negatively impacted by this major update.

Having a website that is optimized for mobile viewing is critical. Not only is it important for providing convenience to your mobile customers and prospects; it’s now a major factor in how well these mobile consumers can find your website when searching online for your type of products and services.

If you need professional help ensuring your website is mobile-friendly, schedule an appointment today!

Life Leadership – Corporate Training

Content Management: Delete, Recycle & Up-cycle

Recommended Read

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And now … back to the post you came to read …

Kelly McCausey challenged Solo Masterminds members to curate content for 21 days straight. I wasn’t sure I was up to the challenge but jumped in anyway and I’m really glad I did. I now read my email and browse the internet with content curation in mind! I even added a Gmail label for “Content to Curate”.

Today’s post is the last of the 21 posts so I decided what better way to finish than to curate something from Kelly’s blog. :o)

Kelly recently wrote a really helpful post on how to delete, recycle and up-cycle your blog content so I chose it for “Today’s Out Of This World Recommended Read”.

=====> Six Steps To Delete, Recycle & Up-cycle Your Blog Content < =====What is covered in the post:

  1. Remove What Doesn’t Work Anymore
  2. Check For Broken Links
  3. Check For Broken Images
  4. Check For Broken Videos
  5. Recycle The Good Stuff!
  6. Add Fresh Images To The Best Content
  7. Visit now:

    =====> Six Steps To Delete, Recycle & Up-cycle Your Blog Content < =====ATTEND THE CURATION CHALLENGE CELEBRATION

    NEED HELP WITH YOUR WEBSITE OR YOUR MARKETING?

    Go to Glennette’s Schedule to book a free chat. I will do my best to give you at least one actionable tip during the call.

    Glennette Goodbread, Owner
    Premium Web Design and Hosting

3 Tips To Attract Ideal Clients

Recommended Read

This post from BidSketch helps you attract your ideal clients so I chose it for “Today’s Out Of This World Recommended Read”.

=====> 3 Research Tips to Attract Your Ideal Clients < =====What is covered in the post:

  1. Ask your past and current clients
  2. Dig into social media
  3. Spy on your competition
  4. Visit now:

    =====> 3 Research Tips to Attract Your Ideal Clients < =====NEED HELP WITH YOUR WEBSITE OR YOUR MARKETING?

    Go to Glennette’s Schedule to book a free chat. I will do my best to give you at least one actionable tip during the call.

    Glennette Goodbread, Owner
    Premium Web Design and Hosting

10 Time-Saving Tools for Entrepreneurs

Recommended Read

This post from Contentrix contains a lot of great tools that entrepreneurs can use to take their business to the next level so I chose it for “Today’s Out Of This World Recommended Read”.

=====> 10 Time-Saving Tools for Busy Online Entrepreneurs < =====This post covers tools for:

  • Management and Organization
  • Accounting and Bookkeeping
  • Marketing and Advertising
  • Innovation and Production
  • Sales
  • Customer Care
  • Visit now:

    =====> 10 Time-Saving Tools for Busy Online Entrepreneurs < =====NEED HELP WITH YOUR WEBSITE OR YOUR MARKETING?

    Go to Glennette’s Schedule to book a free chat. I will do my best to give you at least one actionable tip during the call.

    Glennette Goodbread, Owner
    Premium Web Design and HostingRecommended Read

    INTRO

    This post from ______________________________________________ so I chose it for “Today’s Out Of This World Recommended Read”.

    =====> Keyword-rich text < =====What is covered in the post:

    1. TEXT
    2. TEXT
    3. TEXT
    4. TEXT
    5. TEXT
    6. TEXT
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    10. TEXT
    11. Visit now:

      =====> Keyword-rich text < =====NEED HELP WITH YOUR WEBSITE OR YOUR MARKETING?

      Go to Glennette’s Schedule to book a free chat. I will do my best to give you at least one actionable tip during the call.

      Glennette Goodbread, Owner
      Premium Web Design and Hosting