With the advent of Google, Yahoo, Bing and other search engines, you may wonder if the yellow pages are obsolete. The truth is, with proper care to website creation you don’t need to spend money or sign huge contracts with the yellow pages or the newspaper. You might even be able to let go of your radio ads. Here are a few tips to get you started on creating a website that will get you noticed without spending a continuous fortune with the yellow pages.
Address on every page – Ensure that your address of your business is on every page. The footer is a fine place to do this but also have a special contact page. This is what people look for when they are on your site. The footer is more for the search engines than for people, but make sure that address is there.
Internal links – Link to other information within your website at the end of blog posts, or articles or other pages that use local terms as the anchor text. Linking within your own site should not be overlooked as an important way to increase search engine results as well as readership.
SEO – Search engine optimization consists of everything on this page and a lot more. Therefore, make sure you know what it is and that you or your web designer knows and understands what SEO is. Blog about complementary services to yours – better yet ask people with local complementary businesses to provide the content for you that you will put in your blog for them. Offer it as a service to them rather than a favor to you.
Proper Meta tags – Some people say that meta tags do not matter anymore but many of them are crucial. There is a lot to coding a site properly when it comes to meta tags. These are tags that you do not see but the search engines see that identify a lot about your website.
Hire a good web designer – If you’re not doing it yourself, resist the temptation to hire your friend’s son or someone who is not a real web designer with a real business. Building a website is an art form that involves both design and delivery aspects. If you are looking for a web designer in Albany Ga who has 12 years experience, click that link and likely your search will be over. Contact me today and I promise you will be pleased!
Glennette Goodbread, Owner
Premium Web Design and Hosting
