Do you need a blog? Well, if you are considering starting a business or you want to grow an existing business, a blog may be the perfect tool to help you achieve your business goals.
Blog is short for “weblog” and it is basically a chronological series of entries, called posts.
Posts, which used to be content only, can now very easily include audio or video as well.
Online marketers are always looking for ways to grow their business and connect with their audience. Therefore, they really grabbed onto this user friendly (and search engine friendly) method of doing so and started using it to their benefit.
How Businesses Use Blogs
To Connect with Your Audience – A blog gives you, a business owner, a tool to connect with your audience on a more personal level and perhaps in a more consistent way. RSS technology gives readers the ability to subscribe to your content, putting your message and information in their email inbox or in their reader.
To Drive Traffic – Optimized content is what you get with every blog post. Search engines love blogs and you can add plug-ins and widgets that capitalize on SEO tactics and social networking strategies. The end result is a boost in traffic and ultimately an increase in profits. To optimize your blog posts, Scribe SEO is highly recommended.
To Increase Awareness – In addition to your current marketing strategy, which may include articles, advertising, direct mail, autoresponders, and social networking, a blog increases awareness of your company. This increases your opportunities to grow your customer base and your partnership/business opportunities.
Blogging is a great way to build a business whether it’s a standalone blog or as part of your business website.
To learn more about blogs and how your business could benefit, contact Premium Web Design and Hosting today.
To your success!
Glennette Goodbread, Owner
Premium Web Design and Hosting
This post is part of the 30 Day Blogger Challenge and the Ultimate Blog Challenge.
