5 Tips for Implementing Responsive Design in Your Business
Responsive design is surely the buzzword for web design these days, and for good reason. The proliferation of mobile devices gives added importance to making sure your pages render well on any device. There’s a lot to consider here, and if you’re not actually designing it yourself, you do need to have at least a basic understanding in order to explain your needs to your web developer.
NOTE: Google has modified their algorithm to factor in whether or not a site is mobile friendly!
Let’s look at 5 tips you’ll want to address when implementing responsive design.
5 Essential tips for Responsive Design
Make a plan – This may seem like a no-brainer but you’d be amazed at how many times specific plans are not made, leading to far more cost and time wasted than need be. You have to be able to communicate your needs to the developer clearly, and doing so will require some work on your part.
Visual content – Images and videos need to be carefully considered when deploying them in your responsive design. First, having too many causes your pages to load slowly which leads to bounces, lost visitors and revenue. Not what we want, right? Be sure you size everything consistently and properly for small devices, and test them out once done for distortion and load times.
Write content for mobile – One of the last things people want to do with a small screen is pinch and scroll through a mountain of text. Your mobile content should be more to the point, perhaps bulleted. If you have a large # of mobile users, you may want to consider breaking really long pages up into a series.
Don’t forget your calls to action – One important item that often gets overlooked is the relative size and visibility of your calls to action on a smaller screen. Too small, they miss it. Too large and it becomes pushy. Test this and make sure you would find it appropriate as a user.
Aim for a clean design – Having massive, endlessly scrolling mobile pages that take ages to load while all your favorite photos load is a recipe for site bounce (and yes your bounce rate affects your rankings). Mobile users expect your pages to load quickly and be wonderful. Don’t disappoint!
READY TO GO RESPONSIVE BUT DON’T KNOW WHERE TO BEGIN?
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Glennette Goodbread, Owner
Premium Web Design and Hosting
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