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Understanding Google Places – Now Called Google Plus Local

Jun 18, 2012

Google+ LocalGoogle is once again on the move and making changes in effort keep up with the ever changing social network. One of the biggest changes recently is Google Places will now be called Google+ Local. Google+ Local pages are still similar to the old version, the biggest difference and this may be for the better, is there is more functionality to the original format and better options for communication with your customers.

I am sure you would like to learn a little bit about Google+ Local. Here are three of the most important changes you need to know right now in order to get the most out of the New Google Places (now called Google+ Local).

Social networking via Google+ Local.  Because Google+ Local is fully integrated into the Google+ social networking platform, businesses now have the opportunity to interact with their customers on a large scale via their Google+ Local pages.  You can post updates, send and receive private messages, develop a following, organize your following into categories (or “circles”), and even leave reviews for other businesses using your Google+ Local profile.  These advanced social networking features carry a broad range of exciting opportunities for connecting with your customers in powerful new ways.

Google+ Local reviews.  Google Plus completely revolutionizes the way customers leave reviews for your business. First of all, customers who want to leave reviews must be logged into their Google+ accounts.  This means that there are no longer anonymous reviews, which carries two very important benefits: 1) malicious and spammy reviewers will be deterred from leaving reviews, and 2) you will know exactly who left what review, and you can respond to them directly, through their Google+ profiles.  The second great thing about Google+ Local reviews is that, in place of the previous 0 to 5 star rating scale, there is now a 30-point rating scale that requires reviewers to break down their ratings into specific aspects of your business (customer service, food, and décor, for example).  This gives you a great advantage when it comes to interpreting and applying reviewer data for the betterment of your business.

Reach.  It used to be that Google Places listings were only shown on Google Search results pages.  Now, your Google+ Local listing will show up when web surfers search Google.com, Google Maps, and Google+, as well as when people access Google through mobile apps.

Take advantage of everything Google Places (Google+ Local) has to offer by enlisting the help of competent
professionals like me, Glennette Goodbread owner of Premium Web Design. I can be reached
by phone, at (229) 888-0931 | Toll Free 888-832-2542.

Glennette Goodbread, Owner
Premium Web Design and Hosting

 

Glennette Goodbread - Managed WordPress Hosting Albany GA

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