If you want to do business on the internet, there are two things you absolutely must grasp and do to grow your audience. One is to produce great content. There’s simply no way to do business without producing awesome content that your audience wants to see. The other is to reach as many people as you possibly can with that content.
Sadly, not everyone gets it. They just aren’t clear on how to ensure that their content reaches as many people in their target market as possible. People are all about instant gratification these days so you will need to go above and beyond if you really want to have your content go viral and reach more of your target market.
Check out this article if you want to fully grasp how to accomplish this: 10 Steps To Better Content Distribution.
And here are 5 Tips for Promoting your Content
Use your email list – When you have new content, send an email to your list and let them know. Ask your subscribers to share on their social media channels and forward this email to friends, family, coworkers … those they know who might be interested in the topic.
Share on Social Media Yourself – Sharing your content on social media channels that you control is absolutely critical. It’s one of the absolute fastest ways to get eyeballs on your content. You may indeed by surprised at how many visits you get just from sharing on your social media assets.
Place Ads on Social Media – Many don’t realize how easy and effective advertising on social media channels can be! It is usually pretty low-cost even though it’s highly targeted. Definitely try Facebook and Twitter. Retargeting has been a true game changer so look into that as well. Oh and don’tforget the mobile ad platforms as large amounts of traffic can be purchased for pennies!
Consider Content Amplification Services – If you want to try something truly different, check out a content amplification service like Outbrain or Taboola. They charge you based on clicks to your content and ads for YOUR content will show up on major media outlets like CNN, ESPN, Fox News, ABC News and many more. This option is especially good if you have strong content that will convert.
Place on Promotional Sites – Look for other sites out there that get a lot of attention and place your links on those sites. Examples would be Inbound.org, Snip.ly, Scoop.it, Slideshare, BlogEngage, Triberr and AllTop. All of these are terrific places to place links to your content, and many of these are free as well!
If you need help with any of these techniques, give us a call today at 229-888-0931.
Glennette Goodbread, Owner
Premium Web Design and Hosting
Local SEO for Multi-Location Providers