Lesson #1: What is Google Business Profile and Why Use it?
You are about to discover how to get more website visitors and more customers using the power of the Google Business Profile.
This series will review each of the topics below.
(If links are live, the other lessons have already been added.)
• Lesson 1 – What is Google Business Profile and Why Use it?
• Lesson 2 – Setting Up Your Google Business Profile Listing
• Lesson 3 – Maintaining Your Google Business Profile Listing
• Lesson 4 – Getting to the Top of Google Business Profile and Staying There
• Lesson 5 – FAQ’s About Google Business Profile
By the end of this blog series, you will know more than most of your competitors about how to really build a huge customer-base and boost your profits.
So let’s get started with Lesson #1.
With an optimized Google Business Profile Listing, your business can reach thousands of local users very quickly.
As you probably know, more people search for products and services online than anywhere else today. So it’s important to make sure your business listing can be easily found on Google.com and Google Maps.
When people go to Google, they type in a keyword term or phrase to find whatever they are looking for. Once they do the search, a page will come up with multiple listings of websites that most closely match those search terms entered by the user.
There are pages and pages of results for just about any keyword search term you enter. However, the ultimate spot for any business looking to capitalize on that traffic is on page one.
And the best place to be on page one is in the Google Business Profile section, which usually shows at the top of the screen and stands out with red markers.
Most people don’t go beyond page one when searching for a product or service. In fact, may people will go with businesses in the top positions because they “assume” that they’re the best. Of course this is not always the case.
Those businesses on top have more than likely invested in an online marketing campaign that helped them out-rank their competitors.
You’re probably thinking, “My business already shows up on Google,” but have you verified your listing? If not, your listing could contain inaccurate information with incorrect details. Not only that, but unverified listings are easily outranked by competitors who have claimed, verified, and optimized their listings.
Even if your unverified business is at the top, it will quickly be forced down the list at anytime if you do not take the necessary steps to keep it there.
If you would like professional help verifying your business listing or optimizing a business listing that you have already claimed and verified, check out our Local Search Optimization/Submission package.
For your convenience, here’s a list of all the blog posts in this series:
• Lesson 1 – What is Google Business Profile and Why Use it?
• Lesson 2 – Setting Up Your Google Business Profile Listing
• Lesson 3 – Maintaining Your Google Business Profile Listing
• Lesson 4 – Getting to the Top of Google Business Profile and Staying There
• Lesson 5 – FAQ’s About Google Business Profile
Glennette Goodbread, Certified Search Marketing Specialist
Premium Web Design
