How to scale your content

One of the scarier problems a lot of small businesses and independent marketers face is the fact that content marketing is an essential element of a modern online business.

That is, unless, they are a one-man gang, tasked with doing all the other aspects of an online business. Then the task becomes quite daunting indeed. These individuals look with unbridled envy at companies with specialized staff producing innovative, original content in its many forms, and wonder how they can find the time to make this happen for their own business.

Now that we’ve got the proper dread worked up, let me assure you there is a way to scale your content without going crazy. It’s going to require a bit of organization and planning, but let’s dive right in and show you what you need to do.

5 Killer tips for scaling content without a staff!

Content Marketing Calendar – The first step is to get extremely organized, and by this we mean creating a content marketing calendar. This is where you plan out your new content at least 6 months in advance, to coordinate with your other marketing initiatives simultaneously.

Don’t forget to curate content – This tactic helps you in a couple of great ways: you can quickly publish valuable content for your readers, (remembering to attribute and inject your own views while doing so) and increases your own authority in Google’s eyes.

Outsource – You really don’t have to do it all by yourself. You can outsource the development of content, especially if it’s something you are not familiar with but would like to use. (Infographics, anyone?) This of course will be an added expense, but it will be well worth it.

Repurpose your content – Your amazing blog post might also make a fine video, slideshow, infographic or podcast. Don’t limit yourself here, and you’ll find lots of new readers, visitors and links coming your way!

Promote your content – A big part of making your content marketing plan work is promoting the content itself. Simply creating it is only half the battle. Create a system whereby you promote each piece via social media and other avenues immediately upon publication, and with paid traffic when appropriate.

Tackling the task of scaling your content by yourself can indeed be intimidating, but it can be done with a little planning and strategy.

If you need professional help with your content management strategy, schedule an appointment today!

Glennette Goodbread, Owner
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