So you’ve created great content, and now you’re ready for the payoff, getting the reader or viewer to click on a link that takes them to your offer, whether that’s a product, opt-in or some other spot in your marketing funnel. The trick though is crafting links people are compelled to click on. Easier said than done!
It becomes our job to understand what makes them click. If you thought your job was over when you hyperlinked the words “Click Here”, you’re probably going to be disappointed! You need to do a little bit more work to earn a click. Everyone is pressed for time, and if you aren’t pushing the right buttons, so to speak, neither will they!
So to help make your pages a veritable clicking paradise, let’s look at 5 ways to optimize your links for clicks.
5 Tips for getting the clicks!
Get informative with your click text – You have the opportunity to make your links both informative and enticing. Don’t waste this! “Click here” conveys very little in the way of information about what you’re offering or they’re getting. Studies show that link text like “Download your Free PDF Now!” perform far better.
Make every link serve a purpose – Don’t link to any other page without a clear purpose. This means to either an offer, resource or other content that will benefit your audience (and you!) This is especially true for landing pages, where you hopefully have a singular purpose for any links on the page.
Know color psychology as it applies to links – Certain colors stimulate certain responses. In regards to web links, there are colors you’ll both want to use and others to avoid. For instance, blue is a major trust color. (Any wonder why most links are blue?)
Don’t get cute – Trying to hoodwink your audience by promising something in your link that’s really not true will get you a venomous response, and almost no results. Don’t use “clickbait” type of link text at all costs.
Use strategic placement – Understand that the placement of your links is very important. Typically on a landing page you’ll want one link “above the fold” on the page, and include others every scroll or two. After all, the objective is to get the click, right!
If you need professional help with your hyperlinking strategy, schedule an appointment today!
Glennette Goodbread, Owner
Premium Web Design and Hosting
Local SEO for Multi-Location Providers