A professional attorney website is a necessity when you’re trying to establish yourself as a local leader within the law community. Your website needs to stand out from the other cookie cutter attorneys’ websites in your community. You also need attorney website design expert who will help you create a one-of-a-kind site for your law practice. These are just a few of the benefits having a high-quality website for your practice brings to the table.
Exposure
Your website is your little corner of the World Wide Web. It’s the location where people can go and learn about your practice, the services you offer, and specialties you have as an attorney. It’s another avenue by which potential clients can find you — one more means of advertising.
For lawyers today, it’s an important method of advertising as people are turning to the Internet for information far more often than they are turning to telephone directories, television commercials, and local newspaper advertisements. The world is changing and the Internet is the new “go to” resource for information. Every day your law practice goes without a well-designed website is another day your law firm is losing valuable exposure.
Capture Leads
One thing all law firms need is a steady stream of leads. While some fields of law provide a steady stream of repeat business, most of them do not provide enough for a few clients to keep you busy and well fed year after year. That makes capturing leads very important for the sake of your business.
Websites give you the perfect opportunity to do just that. You can get information from your visitors, such as email addresses and/or phone numbers and follow up with them. You can even set up appointments straight from the website so that you can talk with potential clients in person.
Pre-Screening Tool
Many lawyers fail to see the big picture benefits of a website. It’s not only a place to capture leads and obtain new clients, but it’s also a tool for pre-screening the clients who come your way by letting them know what kind of legal services you provide and what they need to bring to the table too.
For instance, if you’re involved in a class action case that has certain requirements for people to join, you can list those requirements on your website much more easily than in thirty-second television spots or half-page newspaper ads. This saves you and your staff valuable time sifting through medical histories and questionnaires to just to find out if a potential client qualifies to be part of the class action suit. Pre-screening saves time, and what saves time also saves money.
Of course, having a website is only half the battle. The site must be one that gets the attention of your target clients, is visually appealing to all audiences, and that meets your own criteria for an effective website as well. It must also employ attorney search engine optimization. That’s why it’s worth taking the time to find an attorney website design expert with a history of creating successful websites.
Glennette Goodbread, Owner
Premium Web Design and Hosting
