by Glennette Goodbread | Jan 29, 2014 | copywriting
They’re Searching So Why Aren’t They Buying? Guest Post by Karon Thackston There seems to be a common myth regarding site visitors and the buying process these days. I’ve heard this statement more than a few times over the last several months: “My visitors find me...
by Glennette Goodbread | Jan 29, 2014 | copywriting
Understanding & Communicating with Your Customers Guest Post by Karon Thackston It happens all too frequently with novice copywriters. In fact, many pros also make the same mistake. Telling your site visitors what you want them to know instead of what they want to...
by Glennette Goodbread | Jan 29, 2014 | copywriting
Progressive Headlines Guide Customers to the Point of Purchase Guest Post By Karon Thackston Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don’t get your visitor’s attention with the...
by Glennette Goodbread | Jan 21, 2014 | search engine optimization
There are several other search engines, so you may wonder why do you have to involve yourself with Google+. Well, at least for now, Google Search has the corner on the search engine market. Google bounces between 63 and 67% market share. Bing comes in at around 18...
by Glennette Goodbread | Jan 21, 2014 | search engine optimization
The more things change, the more they stay the same. Well, at least when it comes to the importance of content for your online marketing needs. As technology becomes faster, and access becomes more prolific due to the increased use of mobile technology, the one thing...