This is a guest post by Robert Middleton of Action Plan Marketing
Virtually any self-employed professional who needs to attract more clients to maintain or grow their business also experiences some degree of resistance or aversion to marketing.
The purpose of this e-book is to give you a whole new perspective on marketing. With this new perspective you will likely experience less resistance and more ease about marketing, enabling you to attract more of your ideal clients with integrity and without hype.
But where does this resistance come from in the first place? To put it bluntly, it comes from lies that you tell yourself about marketing. These lies make marketing look bad, unprofessional, lacking in integrity and, in general, something to avoid. As long as you continue to believe these lies, you will continue to resist marketing.
These seven lies are:
1. Marketing, at its core, is dishonest.
2. I’m not the marketing or sales type.
3. Marketing activities are confusing and complicated.
4. Following up with prospects is unwelcomed.
5. Selling is nothing but manipulation.
6. I can’t sell my services for what they’re worth.
7. I don’t have time to market my services.
We’ll be exploring these lies one at a time …
Click the ebook image to download the ebook and continue reading!
