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Local SEO Best Practice #13 – Use Schema

Schema.org has revolutionized the way search engines display websites in their results pages. Schema is a markup code that can be placed on any website to allow search engines to give more information to the user. This information can include things like online reviews, prices, sitelinks, number of hours, and even entire menus right within the search results.

Not only does Schema help the search engine robots, which will in turn increase a website’s page ranking, it also helps users and thereby can increase the click-through rate.

Because Schema gives the users so much more information, they tend to click on more websites that have included Schema because they know so much more about it. This can increase a site’s CTR (click-through rate), which will also increase a website’s page ranking.

To include Schema markup code on a website, visit schema.org and click on ‘get started!’ The schema markups that local businesses tend to make the most use of are:

Local Business Schema and Geotag

Review

Events

Coupons and offers

Videos

Persons, individuals and employees

Products

City

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