Local SEO Best Practice #11 – Use Headings and Subheadings
Using headings and sub-headings on a website is another great way to grab the attention of the search engines. These again, give the search engines an indication of the context of the webpage, but it helps if the headings and sub-headings are tagged.
Headings are the most important, and there’s typically only one on each page. These should be given an “H1” tag, which will tell the search engines that text is for the main heading on the page. Sub-headings can be given tags as well, and these are typically “H2”, “H3”, and so on as needed for each subsequent sub-heading.
Of course, wherever there is text within a webpage, there are also keywords and this includes headings of all kinds. The most important, or most relevant, keyword should be included within the “H1” tag. And when it comes to local SEO, the most important keywords should include the geographic location of the business.
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