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Local SEO Best Practice #17 – Track, Track, Track

Once all of the SEO and local SEO work has been done on a website, the last thing a business owner should do is leave it to run on its own and hope for the best. Algorithms for Google and the other search engines are always changing, certain keywords trend more than others at different times, and things are always changing. Business owners that don’t keep up with those changes regularly will be left to eventually, do all the local SEO work all over again.

And this is an area once again, where Google has provided an answer, and it’s in the form of Google Analytics.

Google Analytics, which can be found at http://analytics.google.com, is a tool that can be used to track every activity that happens when users visit your site – and it’s completely free to use. Once an account is created and Google has started to track conversion rates and other aspects of the website, it takes about 24 hours for a website’s stats to appear. After that it will track continually, and users can look at it any time of the day to see what their website has been doing for the past hour, day, week, or month.

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