Local SEO Best Practice #16 – Create Social Media Profiles
Social media has a huge influence on local SEO for a number of reasons. One is that it lets a business claim more of their business’ name and brand online. There may be lots of “AAA Plumbers” or even “AAA Plumbers NY”, and the first business that claims that name across Facebook, Twitter, Instagram, and other social media platforms will have the advantage in building that brand and image.
Social media is also a great way to get reviews and citations that are mentioned above. Every time someone mentions a business on Twitter, their followers can see it and your followers can see it. And if that mention gets a retweet or two, the number of people seeing that tweet about that business can quickly escalate into the thousands.
Social media also lets business owners interact directly with their customers, which is another reason it’s a great boost to local SEO. Business owners can tweet about their upcoming promotion or upload photos of their newest products. This will drive in the business that’s right around the corner of a local business, and that’s what local SEO is all about.
The biggest social media platforms businesses should be on are:
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