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Local SEO Best Practice #15 – Get Positive Online Reviews

Reviews online today are the driving force behind most of the purchases that are made, both online and in-store. More than ever people are researching products and businesses before they use them, and having no reviews online can be just as bad as having negative reviews out there.

In order to get reviews, all business owners have to do is ask their customers. Ask them to visit review sites such as TripAdvisor or Yelp and leave positive reviews. Also, make sure that this is a consistent effort. Having a few reviews online just isn’t enough. Business owners need to continuously make sure new positive reviews are being added all the time, both to keep them up to date for users, and to keep the search engines happy.

Some tips to help businesses increase the amount of positive online reviews they receive are:

— Make it easy by including “Find us on Google/Yelp” banners on the business’ website.

— Place direct links to review websites within different areas of the business’ website and/or in email signatures.

— Send thank you cards, and ask for a review by including a link in the card.

— Offer an incentive, such as a monthly draw for all reviewers, to entice people to leave reviews.

Be sure to always thank reviewers.

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