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Local SEO Best Practice #12 – Optimize URL Structure

The URL is the address that can be seen in the browser and it indicates the webpage that a user is visiting. URLs are often overlooked by business owners when performing SEO, but they can be very important.

For instance, the following URL: www.aaaplumbers.com will tell visitors and search engines that the webpage most likely falls under the plumbing category. However, this URL: www.aaaplumbers.com/plumbing-services/newyork tells users and search engines so much more about the page and the company.

Like meta descriptions, optimizing URL structure is something that is done within website creation platforms and programs, so each will be slightly different. However, in most cases, it’s not difficult and will take just minutes to do.

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