Local SEO Best Practice #9 – Optimize Anchor Text
Anchor text isn’t something that webmasters and business owners have complete control of, but they can optimize it to work in their favor.
Anchor text is the text that is used when one website links to another website, otherwise known as backlinks. Business owners want anchor text linking to their website that is relevant to their business, so keywords such as “plumbers in New York” or “plumbers near New York.”
While anchor text isn’t completely within the control of the business owner, anchor text is also included within an actual website, when one page links to another. This is an area where business owners can truly optimize their own anchor text, as it helps the search engines understand the keywords business owners use to describe their own page.
While you might not be able to fully control the quality or quantity of backlinks, business owners can analyze and track their backlinks through a number of resources. The most commonly used are:
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