Local SEO Best Practice #14 – Increase Local Citations
Citations in the local SEO world are any mentions of a local business on other websites. In order to be considered an actual citation however, the name, address and phone number must all be included. This is known as ‘NAP’. The search engines love citations, even when there is no backlink to accompany them.
Often business owners make the mistake of thinking that just like anchor text, they have no control over the number of citations for their business online. However, this is not true. One of the best ways to get citations is to create profiles across all of the online directories mentioned in Best Practices 1 and 2. Because these will all include the NAP for the business, each will be considered an individual citation.
The best places to get or create citations are:
— Third-party websites, such as online directories
— Local blogs
— Industry-focused directories
— Industry-focused blogs
— Citations from competitors
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