Local SEO Best Practice #7 – Create Great Meta Descriptions
After the title tag, the next aspect of any webpage the robots will search through is the meta description. The meta description are the one or two lines that appear underneath a page’s title in the search engine result pages. Like title tags, meta descriptions appeal not only to the search engine robots, but also to readers who are looking for interesting information.
Also like title tags, there are tips business owners can follow to make sure they’re creating great meta descriptions.
— They should contain important keywords relevant to the business, and that have a high search volume.
— Each meta description should be unique, just as title tags should.
— Each page within a website should be optimized for different keywords.
— Users will also see the meta description, so it’s important that it’s engaging and entices them to click onto that webpage.
— Like title tags, for local SEO purposes, the geographic location should also be included in meta descriptions.
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