Local SEO Best Practice #2 – Business Listings
Citations … Business Listings … whatever you call them, they are important. They are actually a lot more important than most business owners realize.
Google My Business might be the gold standard of local SEO, but you should be aware that there quite a few online directories that business owners should also utilize. They operate in a very similar way as Google My Business does, and each only takes a few minutes to create. If possible, you should hire a local seo professional to create your listings so that you ensure all the little things are handled.
Having as many listings as possible across multiple directories will give business owners a bigger online presence and can help further promote the brand. The listings are seen as authoritative and help add credibility to your website thanks to the fact that they link to your website.
The trick with multi-location businesses is you need to add each location to the directory so that you get citations for each one. Be sure to use the correct address and phone # on each listings. For the URL, link to the specific location page vs. the Home page. You may want to link to your homepage for your primary location though.
The top online directories every business should appear on are:
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Local SEO for Multi-Location Providers