Local SEO Best Practice #18 – Audit Your Competitors
Every business wants to know how their competitors doing, and especially, how they are doing in relation to the owner’s business. They may visit the store, inquire among mutual customers, and generally keep an open ear for news about their competitors. But, a business can audit the local SEO efforts of their competitors as well to see how they stack up, where they can improve, and where they have an edge over the competition.
Performing local SEO audits on competitors isn’t difficult, although it can take quite a bit of time. In reality, it’s just checking all the same steps and Best Practices that have been mentioned but tracking them for the competitor. This may involve checking out their Twitter profile, or their Google My Business listing. A quick search of the competitor’s name in Google will bring up relevant results, as will searching for reviews and citations.
Auditing the local SEO efforts of competitors is important because, just like all other areas of business, it can help one see where in relation their business stands.
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