Keyword Research Using Scribe SEO

Scribe SEO is an awesome product that makes it easy for you to optimize content of any kind whether it be a blog post, press release, article, etc. Membership entitles you to analyze a certain number of pieces of content and a certain number of keyword research requests depending on which plan you signed up for.

The new Keyword Research Tool is the subject of this tutorial.

Supplies Needed:

• Membership to Scribe SEO
• Computer with Internet Connection
• List of keyword phrases you want to research

Step 1: Login to your Scribe SEO account

In your browser’s address bar, navigate to https://my.scribeseo.com/ and login to your account. If you can not remember your password, click on “Forgot Password” and Scribe will email it to you.

Step 2: Choose the Web Version

Under “Supported Platforms”, click on “Click here to optimize with Scribe Web.”

Step 3: Choose “Add Content”

Click on the link that says “Add Content”

Step 4: Conduct your keyword search

When doing keyword research, I recommend you start with at least 10 keyword phrases that you want to research. These would be keyword phrases you believe apply to your business website. If you already have a website, you can review your stats to see which phrases are already bringing you traffic. If you haven’t optimized for the phrase and you are already getting some traffic, imagine how much more you can get if you create a page or post and optimize it specifically for that phrase. Please avoid one-word keywords (i.e. gluten) as it is usually very hard to rank for these. Do a good enough job with your keyword phrases though and you may end up ranking for a few one-word keywords.

Ok, let’s get started. Enter your first keyword phrase and click on the button that says “Get Keyword Ideas”.

NOTE: Match Type can be changed to Phrase or Exact match. Broad is the default. If you want to narrow the search, you can change it to phrase or exact match. You will probably need to try each option a few times to get a feel for the data.

“Broad” contains your phrase and may have the words in varying order. “Phrase” contains the keyword phrase as well as other keyword phrases that include the searched-on phrase and the words are in the same order. “Exact” should contain only those searches for the exact keyword phrase.

Below is a graphic showing you the choices in the Match Type dropdown box.

Step 5: Evalute the results which will appear in a popup box.

After clicking on “Get Keyword Ideas”, wait for a few seconds and you will see a popup box. This popup box will give you the results for the keyword phrase you requested.

NOTE: It’s not in the screen print but there will most likely be a scroll bar which you will need to use to see the complete list.

The search volume is Annual so depending what other tools you are using, you may need to divide the # by 12 to get a monthly figure or by 365 to get a daily figure if you want to be able to compare data across tools.

I personally do not recommend comparing the information from various tools to each other. I recommend that you choose one tool and stick with it. That way, you know you are comparing apples to apples.

The goal here is to look for phrases that apply to your website and will likely convert the visitor into a buyer/customer.

If your website is less than a year old, you should probably focus on phrases toward the bottom of the list. If your website is older and you are good at acquiring backlinks, then you can probably pull from the top results as well.

Look for long-tail keyword phrases. That means look for the longer phrases that are more targeted. If your website sells women’s shoes but only high-heel wedding shoes, you wouldn’t want to optimize for “women’s shoes” as someone looking for sandals or tennis shoes would not be your potential customer.

Review the results from your search. Choose 5-10 keyword phrases you believe you can get ranked for. If you’re a beginner at creating keyword-rich content, you’ll probably want to target only two keyword phrases per page or post. Your main keyword phrase will be your primary and the other is considered secondary.

Step 6: Click on the “Close” button

Step 7: Create and optimize your content using the keyword phrases
This is a beginner guide so we won’t go into much detail here but you need to actually USE the keyword phrases in your content for the research to accomplish anything.

Make sure you use your keyword phrases in the Title, Description, Headings, Alt Text, etc. When possible, link from other pages/posts to the new page or post using the keyword phrase. This is called internal linking.

You’ll also want to get external links from websites other than yours. The external links need to appear natural to search engines so don’t obsess over all of the links having the same phrase.
Additional Tips

The more popular a search is, the fiercer the competition usually is. Make sure you look for long-tail keyword phrases. These are phrases with multiple words that further define the search. For example, “web design” would be a typical search and “small business web design” would be a long-tail keyword phrase related to web design. The number of searches on “web design” is far higher than for “small business web design” but getting a first page ranking is harder with the more popular search.

Step 8: Rinse and repeat

Things change over time so conduct keyword research periodically to make sure you are still targeting the best keyword phrases.

NOTE: This tool does not give you very much information but the beauty of it is seen when it’s used in conjunction with the other features included in Scribe. The keyword research tool was just recently added and will be improved over time. If you are using Bottom of Form

Scribe to optimize your pages/posts, the tool was added automatically for you and is included free as part of what you are paying for.

Here are some screenshots from the WordPress plugin you would use in conjunction with the Keyword Research Tool.

Need some help? One of the primary services provided by Premium Web Design and Hosting is keyword research.

If you’d like the entire keyword research guide, please email g@premiumwebdesign.com & ask how you can get it!

Glennette Goodbread, Owner
Premium Web Design and Hosting

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