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Coaching: Offer Expert Coaching and Increase your Revenue

April 19, 2011 By Leave a Comment

coachingIf you already offer services to people such as virtual assistance, content, social media, or other services successfully via the Internet or even via storefront, you already have the expertise to offer coaching to others who wish to have the success that you have already earned. Offering coaching as another stream of income can increase your revenue exponentially since it is (when offered one-on-one) a very high priced, exclusive service.

Your best clients will be the satisfied clients who have already purchased products and services from you. These clients, if your product was as wonderful as you claimed it would be, will be hungry for more from you. Therefore the next logical step is to offer some sort of coaching or exclusive support only reserved for the most special clients.

Your coaching should be within your niche of expertise, given to either your target market to whom you sell your product, or to competitors who wish to experience your level of success. If you're a content producer, you can offer coaching to your clients on how to market their products and services using your content or you can offer your coaching to other writers on how to do what you do. It's up to you. In fact, you can do both if you want to. The important factor is to make sure to stay within your niche. If you're a cookbook author, you don't want to coach people on how to have a successful lawn mowing career do you?

The best way to determine what sort of coaching to provide is to ask your clients. Ask them via a survey exactly how can you serve them better.

Ask them questions like:

- What can make the products or services we provide even better?
- What do they need to know that we've not already shared
- What problems have you experienced with our product or service?
- Is there anything you'd like to see us offer?

It's likely you'll figure out what coaching programs to offer just by asking  your current clients then you can probably use material you already have (think blogs, articles, ebooks, etc.) to create a brand new coaching business as yet another stream of income to your already successful business!

If you need help starting your coaching business, contact Premium Web Design and Hosting today.

Glennette Goodbread, Owner
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Coaching: 3 Ways to Offer Coaching to Your Clients

April 14, 2011 By 1 Comment

coachingAt its core, coaching is about the personal relationship of trust developed between coach and client, but how in the world can you ever make enough money offering a low cost coaching program that is still personal in nature? Believe it or not, all effective coaching does not have to be one-on-one. In fact, one-on-one coaching should be very limited, exclusive and very expensive.

There are three types of coaching that you can offer outside of one-on-one coaching that can help you increase your income exponentially because you will leverage assets that you already have (your coaching materials, books, reports and courses) for a wider audience than you ever thought was doable. After all, you're only one person. Technology makes it possible to deliver effective coaching in several ways.

1. Coaching via autoresponder -- Email autoresponders are fabulous to use for coaching programs. If you're not aware of everything an auto-responder can do then listen up. With an auto-responder like iContact or Aweber, you can create an automatic "drip" email membership club that doesn't even require a complicated website to distribute your materials! You can also create rules within the autoresponder that will segment your market based on whether they've purchased your products or not. Autoresponders are a must have way to increase your bottom line!

2. Coaching via WordPress -- WordPress, in case you haven't heard, is a dynamic open source website and blogging platform that is very adaptable and useful for creating blogs or the largest website you could dream of. You can make your self-hosted WordPress site into a membership site very simply with a membership site plugin.

3. Coaching via Webinar -- Webinar technology has come a long way. You have GoToWebinar.com, AdobeConnect.com, and WizIq.com and a whole host of other platforms that you can use for a group coaching session. Look at the features for each to see which one meets your needs. In most cases, you can easily charge for your webinar when clients sign up. You simply show your PowerPoint slides and freely speak and hear your clients via this method.

Naturally you can use each of these coaching methods to promote your most exclusive, one-on-one coaching program which is the most expensive option you offer since time is limited. Having these other three methods of coaching available to you and your clients will increase your bottom line almost effortlessly after setup and it will give you more freedom to be more choosy about the one-on-one clients that you accept.

Glennette Goodbread, Owner
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Coaching: 5 Inexpensive Ways to Market Your Coaching Program

April 13, 2011 By Leave a Comment

coachingMarketing your coaching program: Five inexpensive but powerful ways to market your coaching program

It does not have to be expensive to start your marketing program for your coaching practice. There are a lot of free or inexpensive and powerful marketing ideas that you can use to get the word out about your coaching business.

1. Freebies -- Create low cost products quickly from old blog posts or private label rights (PLR). You can even ask someone for a donation of some products that complement yours and give those to people who sign up for your newsletter. Make the freebie worth it and make your newsletter worth it. It's all about providing value.

2. Blogging -- A blog is a form of social media. To use it right, you need to actually write blog posts to your target market, about your niche, three to five times a week, without fail. If you write how you talk, buy and edit private label rights (PLR), or hire someone. For it to work it must be unique, useful, and regular.

3. Social media -- We all know what social media is: Twitter, Facebook, Linkedin, forums, blogging, etc. However, many of us use it incorrectly. To succeed at social media, you must be social and participate in the process. Answer other people's questions and give free advice - your signature line will do the rest.

4. Face to Face -- Due to the popularity of the Internet, we often forget that Face-To-Face Marketing works too. Please don't overlook what is right in front of you. Join local organizations and socialize with local movers and shakers. Get on a speaking list and offer to speak to groups as this can become another lucrative paying aspect of your coaching business. If you're here in Albany, Ga, be sure to check out the Albany Area Chamber of Commerce.

5. Business Cards -- We all get them made but did you know most people don't even use them? Get a good card made using the front and the back then give them out at every function. Be sure to ask the person for their card as well. After all, it's not all about you. Let them know how you can help them!

Tip: Give them two cards. Tell them if they recommend you to someone, you'll give a special deal to their friend and give them a referral bonus for a signed contract. For example, Premium Web gives a $50 referral fee when someone refers a web design client.

Glennette Goodbread, Owner
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Coaching: 10 Marketing Strategies to Get Your First Coaching Client

April 12, 2011 By Leave a Comment

coachingAfter you have created your products, and purchased or created your tools, your marketing strategy is the final push toward creating momentum and great success in your coaching career. You need to create different plans for different offerings at various levels of your product funnel, always keeping your end result in mind.

1. Freebies -- Giving away freebies is a way to bring clients into your product funnel that can be very lucrative. Allow people who obtain your freebie, which should be not only a way to bring people into your product funnel but a way to sell them on valuable affiliate tools and products that you use, to give it away and pass it on.

2. Blogging - Blogging is one of the least expensive and quickest ways to see a boost in traffic as long as you are keeping your target market in mind and speak directly to them in each and every blog. Do not try to be all to everyone, talk through your blog , to your ideal client.

3. Advertise -- Use pay per click, banner, or other ways to attract people searching for your services and coaching to your least expensive offering such as your newsletter sign up form where they will receive a free newsletter via autoresponder.

4. Social media -- Sign up for at least the big three in social media, Facebook, Twitter and LinkedIn keeping in mind the personality of each platform when you create your profile. Next, you must participate. If you do not participate in the social media conversation where it is important it is unlikely that you will see any return on your investment, which unless you pay someone else, is your time, which we've already established is your most valuable asset.

5. SEO -- Search engine optimization which includes: blogging, article marketing, meta tags, keywords, site descriptions, site copy, website copy and more should be implemented right away and a huge part of your overall marketing strategy.

6. Segment your market -- Using your autoresponder accurately is very important for you. Create market segments so that if someone purchases the offerings you present to them in your newsletter that they are moved from the first list to another list that shows they purchased a product or service.

7. Up sell & cross sell -- Never forget to offer your current clients, and current subscribers your next level or complimentary products, tools and services. Even if a client has purchased all you have to offer, you can make a percentage of selling other people's products and services to that same client.

8. Create or point out scarcity -- Hours are few, time is short, so point it out in your marketing copy or actually create a shortage of product, even if it is digital by only allowing a set number of people to purchase it at the given price or given compilation. That does not mean you can't open it up later, charge a different price later, or pack it with other offerings, it just means that you entice people to buy by creating a feeling of loss.

9. Be open -- No matter how many blogs you have, or how much you socialize on the Internet if you're not having back and forth conversation with your potential clients, competitors, as well as those who are offering complementary services to yours, then you're missing out big time. Allow people to comment on your blogs, to your forum posts, and to you without censoring them. Of course, if it's not a real comment and is only spam, delete it freely, but if it's a real comment, even if it is negative, have a conversation!

10. Over Deliver -- Most people won't think of over delivering as a marketing strategy but it is because your best client is someone who has already bought from you and as a coach you want them to buy from you more than once. If you give mediocre service, or even just live up to your own hype you will fail to impress so over deliver on your promises and you'll create a fan for life.

Glennette Goodbread, Owner
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Coaching: 10 Ways to Market for Increased Profit

April 11, 2011 By Leave a Comment

coachingMarket your coaching program: Ten ways to increased profit

The first step in marketing your coaching program is to compile various products that are at different price points all leading up to the most expensive coaching program you can offer which is, naturally, one-on-one coaching with you.

Some examples of products that you can offer are:

• Blogs
• Articles
• Newsletter
• eBooks
• Print Books
• eCourses
• Group webinars
• Group phone calls
• One-on-one coaching
• One-on-one coaching via email
• One-on-one coaching via Skype or phone

The first thing you should notice about the list above is that the first one, blogs, is your simplest and easiest item to create and the last item, one-on-one coaching via Skype or telephone is your most difficult due to the scarcity of time. So in your marketing endeavors consider how you can maximize your offerings at the top of the list, the middle of the list, and at the bottom of the list.

By this, what I mean is that you will want to charge less for the easiest to create, offering it to more people, and charge more for your most time intensive offering creating more value for you and your client. Now that you have some ideas about what type of products you can compile and offer in your coaching program, we can get to the ten ways to market your offerings in a way that will increase your profits.

1. Blog -- Create a blog that is attached to and part of your website. Try to write something useful on the blog daily. Do not over stress about what goes on the blog. It should be in your niche, it should be relevant, and not too aggressive in terms of asking for sale, although it should have a call to action of some kind.

2. Article Marketing -- Even with the new Google algorithm article marketing is not dead. As normal you need to put out quality, original, relevant, and useful content to your article marketing directories of choice. Use only the most reliable directories that are picky about content that they accept.

3. Newsletters -- Create a newsletter that everyone who signs up receives something useful at least weekly in their email in box. If you do not send out something regularly they will forget about you and think that you are spamming them when you finally send something. Don't forget that you can use automation features within your newsletter software to automatically update subscribers to your blog posts, your sales, and events.

4. eBooks & eReports -- Make full use of your eBooks and eReports. Realize that even when you ask people not to, they're probably going to share them. So, make it worthwhile by including links to your other offerings, affiliate links, and anything that can bring more people to your coaching practice.

5. Print books --Believe it or not you can easily create a print book by updating and compiling all your other information into one book. Then you can use a self publishing service such as create space or lulu.com to create a wonderful book available for both print and eBook download on Amazon.com and Barnes and Noble . Having your own book and being a published author can give you tremendous credibility within your niche whether you find a publisher or you self publish.

Did you notice that the first five tips are also products? They're products that you can earn revenue from, but they are also marketing for your coaching practice. The rest of the marketing ideas are simple marketing tactics and not products, but they are very valuable and you can use them to market all the items above, as well as your coaching practice.

6. Press Releases -- One often overlooked method of marketing is the tried and true press release. Today you can create a press release and send it to the online places like PR Web, but you should also send it out to a targeted list of offline sources so that you can get your press release in your local, state and national newspapers, magazines and television news spots.

7. Join Social Networks -- Join social networks that your target market is joining. Sure you might want to join a few where coaches hang out, but it will be more effective if you join groups that your target market is joining. Then, here is the golden rule: Give away your advice free by answering their questions with nothing more than the knowledge that they can click on your signature line to find out more of what you have to offer. It feels good, and it works.

8. Take it offline -- Participate in meet-ups where your target market is and again, offer free advice always pointing people toward your products and services without being pushy. After all, you only want highly coachable clients in your lucrative coaching practice and an unwillingness to buy your products means they're not ready. This is especially true when you're offering various entry levels to your coaching program in the form of lower priced, mid priced and the ultimate your one-on-one coaching.

9. Create a fan base -- If you have an "inner-circle" club you can create a fan base that will create actual cheerleaders for your business. Allow your inner circle to promote your products and services for a referral fee. This is called an affiliate or referral program and is an excellent way to not only attract new clients but to retain the ones that you have.

10. Test your efforts -- The only way to get really good at marketing your coaching business is to test each of your efforts and pay attention to your return on investment. Testing each effort, changing a small aspect of each effort, and then trying again. When something works, do it again and again.

Glennette Goodbread, Owner
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Coaching: Create your highly profitable coaching program

April 11, 2011 By Leave a Comment

To create a highly profitable coaching program you must first be an expert in something. Don't worry, you are likely an expert in more areas than you realize. The trick will be targeting your coaching offerings to a specific target market. You'll do better if you keep your coaching very specific and targeted toward a niched down audience.

Perhaps you run a cooking blog and have written several cookbooks. Maybe you've made a killing in article marketing or by building various niche websites. Possibly you have created many successful WordPress websites for others and this is your expertise. Or, you have a very organized family life and you blog about it online and have a huge following. Whatever it is, you can create a highly profitable coaching program around your already profitable and successful niche offerings.

When you create your highly profitable coaching program you should have multiple entry points for your potential clients at various prices from free to low priced, to mid-priced, to very exclusive and expensive. For example, offer a free eReport, eBook or a free email course first to pull them into your marketing or product funnel. Via this program you market your automated email coaching that is accomplished via an autoresponder at a reasonable price level. To those who sign up for that program you can offer access to your "inner-circle" which can be comprise of a limited number of participants who have access to your membership website that drips information to them depending on when they signed up, as well as giving them access to webinars, phone conferences and more.

Finally, you can offer your most exclusive one-on-one coaching to only a very few select individuals who really want it and are really serious about implementing your suggestions. The way you know that someone is serious is that they are willing to pay a nice amount of money for very exclusive access to you and your knowledge. If someone is not willing to pay a high price for exclusivity, then they aren't your client.

The truth is, your time is your most valuable asset which is why you want to bring your exclusive clients through your product funnel toward your best offering which is access to your time. It is most affective to have multiple entry points, such as your book in print can be a way of entry to your online offerings. A free webinar can be a way to get people to buy your book and your information. Your information can be a way for your clients to learn about your coaching, and so on. You can mix and match this in many different ways to achieve multiple sources of revenue from what is essentially one product - coaching.

Your new highly profitable coaching program all comes down to packaging your expertise in such a way that it will create multiple entry points for your highly sought after one-on-one coaching program. You will leverage the offerings you already have, eBooks, eReports, articles, blogs, services and products into brand-new packages in the form of print books, eCoaching, exclusive membership sites, webinars, and more. Naturally all of these products and services invite clients and potential clients to use the products you use, to try the tools you like, and to follow your lead. That is why you're the expert.

Glennette Goodbread, Owner
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Coaching: Multiple Streams of Income

April 11, 2011 By Leave a Comment

coachingA good coaching program can deliver results in multiple ways if you plan them right. Every expert should consider starting a highly profitable coaching program in addition to the other services and information that they already offer. The reason is that selling your expertise as a coach can pay off in multiple ways. The most important aspect of your coaching business is to stay within your niche of expertise to demand the bigger money.

Targeting your niche down when offering coaching is more important than in any other aspect of your business. The reason is that when coaching you can only be an expert on so many subjects, and to be a coach that delivers excellence to clients you'll need to be a real expert. Developing that expertise might take some time, but it's likely you're already an expert in the services you offer. So stick to what you know.

You can make multiple streams of income off your coaching program if you plan it out correctly. Think of your offerings as a funnel. You all probably know about the funnel buy now. But think of it this way; The funnel is wider at the top and smaller at the bottom. You should offer different types of coaching at various levels from the least expensive coaching to the most expensive coaching at the bottom of your funnel.

At the widest part of your funnel you offer your least expensive items and even free items to whet the appetite of your target market for more information. You give them inexpensively or free an eReport, or free email "coaching" via auto responder in exchange for the client signing up for your newsletter. Then you encourage the people who have signed up for that to purchase your book or more in-depth email coaching program which is also by autoresponder but has more details.

Next, you encourage your clients to sign up for your membership drip website which has even more access to your information and you. Those membership site participants are invited to sign up at for your inner circle which offers more information and more access in a smaller group setting and these are the people who have more straight-shot access to you via webinar, phone conference calls and more. Perhaps you might also offer these people a chance to work as affiliates for your programs keeping it very exclusive and members only.

Finally, you get to your biggest offering which will be offering one-on-one coaching with you for a nice chunk of cash because your time is very limited (thus valuable) for this endeavor. You should not need to have 20 weekly clients or more one-on-one clients to make a living though coaching. Technically you should charge enough for this one-on-one access to be able to have one client a week and make a good six figure income. This is only possible by creating multiple avenues for clients to take advantage of your coaching which creates multiple sources of income for you.

As you can see by offering these different avenues to coaching you are creating multiple sources of income just from your coaching program. You already have sources of income from your main niche so this is a way to move your business to the next level and be a real expert in your field.

Glennette Goodbread, Owner
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Coaching: Creating Scarcity

April 7, 2011 By Leave a Comment

The truth is, with any service where you trade hours for dollars, there is a limited amount of time that you can offer. You only have so many "billable" hours in a day so you have to figure out how to make the most of your time, while still offering a good product and service to your clients.

Creating scarcity is a tactic that is used often in the marketing world. You've seen limited time offers, sold out products, and limited memberships before. The reason is, creating scarcity works! It works so well that it is a very common marketing strategy used by everyone from big companies like Coca-Cola to Internet marketers and everyone in between.

The thing is, in a coaching practice there already is scarcity because time is limited already. A lot of coaches over estimate the amount of time that they will have actual billable hours. A billable hour is a working hour that you can actually bill someone for. In every business these hours are limited far more than one might expect. Most people think they'll have forty hours a week in which to bill and that is how they set their hourly rate. This is a mistake.

When you are in business for yourself you have more work to do than simply what is billable. Therefore you have to figure out how many billable hours you can reasonably work before you set your hourly rates. Now you see that you have a real problem because it is unlikely that you will be able to work enough hours to make real money that will give you what you truly desire, which is freedom.
Once you figure out this problem you can start figuring out how to fill in the hours with multiple offerings rather than simply one on one coaching. You can create email coaching programs that are automated, automated drip membership sites, an inner circle and the ultimate prize, the cherry on top of the cream, your one-on-one coaching service. As your client moves across each level the number of people allowed to participate gets lower, and the price for entry gets higher.

Glennette Goodbread, Owner
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Coaching: Multiple Levels – How to set it all up

April 7, 2011 By Leave a Comment

coachingIf all you offer is one-on-one coaching you will not earn enough money because there are only so many hours in the day. Time is your most limited resource and is very valuable and due to that, you should be charging a premium for your time. If you want to make a coaching program work, it is best to have multiple points of entry into your programs because not everyone can afford, desires or needs the most expensive one-on-one coaching that you offer. Since there is a limited amount of time in each day this is good for you because you can make more money with more offerings anyway.

Level 1 -- Free or very low cost email coaching via your autoresponder, using a service such as Aweber. You can set this up easily or have your virtual assistant set it up to deliver each sign up specific emails in a specific order. In each email you send out promote the next level of coaching you offer.

Level 2 -- Low cost group webinars that only your Level 1 members are invited to. You can offer these for a very low price due to the fact that many people will show up. There is limited time for one on one Q & A in a group setting such as this so have a prepared presentation that is informative, useful and actionable by the participants. In the webinar you will promote your Level three offering.

Level 3 -- The membership site, is an excellent way to offer a mid priced coaching program that can automatically serve many clients, even a hundred clients at once. The great thing is, with "drip" technology you can offer a different level of information to each sign up depending on when they sign up for a truly customized experience for your clients. Of course, you will promote your next level membership.

Level 4 -- The inner circle is a very limited offering in that you should limit this to as many people as you can reasonably give some personal attention to. This attention can be in terms of giving full access to all your products and services, allowing them to promote your products and services for a referral fee, as well as offering eBooks, eReports and more that they can use in their own business. You can have exclusive weekly webinars for just your inner circle, and more. And naturally, I think you're getting the hang of this now, you will market your last and most exclusive level to your level 5 coaching.

Level 5 -- One-on-one coaching by you on the phone or on Skype is a great way to offer your one-on-one coaching within your practice. You can create a plan and several packages to buy within your one-on-one offerings. For example: Weekly recorded phone calls so that your client can listen to it again. You can give printed information, workbooks, lessons and more. It's up to you how you want to do this. The important thing is to create a lot of value for this one-on-one client and charge accordingly for this value because one-on-one coaching uses up one of your most limited resources, which is time.

Glennette Goodbread, Owner
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Coaching: Five Steps to Exploding Your Income

April 6, 2011 By Leave a Comment

coachingMany business owners and service providers are missing out on a huge income boost by overlooking one of the most rewarding services that they can offer. This service is personal coaching. Whether you're a graphic designer, a web developer, an author, or an Internet marketer, you can offer coaching to others to teach them to be successful. Naturally, something like personal contact with you will be your most expensive service that you offer. In order to be a successful coach follow these steps:

1. Hone your craft -- No matter what you are doing right now, learn all you can about it. Become the best at what you're doing, take classes, sign up for coaching, read books. To be an expert in your niche you must know all there is to know about your niche including the mistakes other people make toward success in your niche.

2. Become known -- Before launching your coaching program become someone who is known as an expert in your niche. Have webinars, radio shows, and a good mix of avenues to promote yourself. In addition, write articles and blog posts that demonstrate your expertise, also appear on other people's blogs, events, shows and webinars as "the" expert for your niche.

3. Write a book -- Don't panic, if you've been writing for your blog, and writing articles for article marketing you have already written a book. You simply need to compile it, add some information to make it flow, get a cover designed, hire someone to edit your work, and then you will have a book. You can upload it to Create Space or Lulu.com and it will be for sale on Amazon.com before you know it.

4. Take it offline -- You can't over look off line activities if you want to earn the big money as a coach in your niche. Send out offline press releases and appear on talk shows to promote your book and services. Have an in person book signing event. Additionally, write articles for offline magazines and newspapers. (Bonus tip: You can repurpose chapters and subchapters from your book) Believe it or not, many offline publications are also desperate for content. At first you offer it for free, but as you get better known you can make money from your content too.

5. Multiple offers -- Create multiple types of coaching at various levels of cost. For instance, create an email coaching program, a group coaching program, a membership site, an inner circle, as well as a very special one-on-one coaching program. Other than the one-on-one coaching, everything else can be automated and will require very little work for you once the initial creation process is completed.

Once you offer your coaching program don't give it to just anyone. Create a situation where you have very limited spaces for your coaching, especially when it comes to one-on-one coaching. Because one-on-one coaching requires your presence 100 percent of the time, this should be the most sought after, yet hardest to obtain coaching that you offer. Naturally it should be very expensive to work with you one-on-one. Do not be shy about pricing this very high. Some coaches charge literally thousands of dollars for the privilege of one on one coaching with them.

Glennette Goodbread, Owner
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